Digital advertising agency in Jakarta and Bali: Bringing users closer,one click at a time.

We plan, launch and optimise Meta Ads, TikTok Ads and Google Ads campaigns that turn clicks into paying customers.

See results
Scan: account audit

We read the accountbefore we touch the budget.

Pixel, conversion tracking, audiences and past campaigns. We go through all of it first, so every rupiah you spend next starts from real data.

Strike: targeting

Pick the target.Then commit to it.

We choose the platform, the audience and the offer most likely to convert, then put the budget behind them with a clear cost per result to hit.

Dive: optimisation

Then we keepswimming.

Launch is the start, not the finish. New creatives every week, budget moved to what wins, and anything that doesn't pay its way gets cut.

Underneath: the real problem

The problem isn't the budget.It's the optimisation underneath.

Most accounts don't need more money. They need clean tracking, sharper targeting and someone watching the numbers every single day.

  • Channels

    Meta / TikTok / Google

  • Base

    Jakarta + Bali

  • Depth

    00.0 m

Trusted by growing brands across Indonesia

  • Rumah Teduh Villas
  • Glow Ritual
  • Kopi Lereng
  • Arunika Residences
  • Nusa Surf Co.
  • Batik Sekar
  • Sambal Nenek
  • Ubud Yoga House
  • Kinetic Gym
  • Teras Dental
  • Laut Biru Dive
  • Sepeda Kota
  • Rasa Bakery
  • Bali Bloom
About us

A performance marketing agencythat treats your budget like its own.

We plan, launch and optimise Meta, TikTok and Google Ads campaigns for business owners in Jakarta, Bali and across Indonesia. We start from your margins, set clear targets, and spend every rupiah as if it came out of our own pocket.

  • Clear targets for cost per lead, CPA and ROAS before a rupiah is spent
  • Fresh creative tested every week across Meta, TikTok and Google
  • Plain-language monthly reports tied to revenue, not vanity metrics
See how we work
CPA down 23%

Campaign performance

Revenue from ads

Rp 691M+18% vs last month

Last 30 days
Daily revenue from ads, last 30 days
DayRevenue
Day 1Rp 16M
Day 2Rp 17M
Day 3Rp 19M
Day 4Rp 18M
Day 5Rp 18M
Day 6Rp 20M
Day 7Rp 22M
Day 8Rp 19M
Day 9Rp 20M
Day 10Rp 22M
Day 11Rp 23M
Day 12Rp 21M
Day 13Rp 23M
Day 14Rp 24M
Day 15Rp 22M
Day 16Rp 23M
Day 17Rp 24M
Day 18Rp 22M
Day 19Rp 23M
Day 20Rp 25M
Day 21Rp 26M
Day 22Rp 24M
Day 23Rp 25M
Day 24Rp 27M
Day 25Rp 25M
Day 26Rp 27M
Day 27Rp 29M
Day 28Rp 28M
Day 29Rp 30M
Day 30Rp 29M

  • ROAS

    5.4x

    +0.8x

  • CTR

    2.8%

    +0.4 pts

  • CPA

    Rp 42K

    −23%

Spend by channel

Rp 128M total

  • Meta46%
  • TikTok32%
  • Google22%
Best day 6.1x ROAS
Services

Meta, TikTok and Google Ads.One goal: profitable growth.

Meta Ads

Facebook and Instagram campaigns built around your best customers, from the first scroll-stopping ad to the checkout page.

  • Advantage+ Shopping
  • Lead ads
  • Retargeting
  • Reels ads

TikTok Ads

Short, native videos and Spark Ads that turn scrollers into buyers, with fresh hooks tested every single week.

  • Spark Ads
  • Creator content
  • TikTok Shop
  • Hook testing

Google Ads

Show up the moment people search for what you sell, with Search, Shopping and Performance Max campaigns tuned for profit, not clicks.

  • Search
  • Performance Max
  • Shopping
  • YouTube
How we work

How we manage your ads,from first audit to full speed.

Four clear stages, one team on your account, and a written output at the end of every step, so you always know what happens next.

  1. Step 01

    Audit

    We go through your ad accounts, pixel, conversion tracking and past campaigns to find exactly where money is leaking.

    Week 1

    OutputA written audit with your top fixes, ranked by impact.

  2. Step 02

    Strategy

    We set targets for cost per result and ROAS, pick the right channels and plan the audiences, offers and creative angles.

    Week 2

    OutputA 90-day media plan with budgets and KPIs per channel.

  3. Step 03

    Launch

    We fix tracking, build the campaigns, produce the first batch of creative and go live with a controlled test budget.

    Weeks 3 to 4

    OutputLive campaigns, clean tracking and a testing roadmap.

  4. Step 04

    Optimise

    We test new creative, move budget to what works and cut what doesn't. Then we scale the winners, month after month.

    Every week after

    OutputWeekly optimisations and a monthly performance report.

Results

Ad results you can see,month after month.

Return on ad spend, 12 months

Blended ROAS across Meta, TikTok and Google, from onboarding onwards

Month 1
1.9x
Month 12
5.4x
Change
+184%
Return on ad spend by month, over 12 months
MonthReturn on ad spend
Jan1.9x
Feb2.2x
Mar2.6x
Apr2.5x
May3.1x
Jun3.4x
Jul3.3x
Aug3.9x
Sep4.4x
Oct4.7x
Nov5.0x
Dec5.4x

  • Boutique villa group

    Bali

    3.2xmore direct bookings

    Meta retargeting and Google Search on high-intent villa searches moved guests off booking platforms and onto the group's own website.

    • Meta Ads
    • Google Ads

  • Skincare brand

    Jakarta

    6.4xreturn on ad spend

    Creator-led TikTok Spark Ads with new hooks every week, backed by Meta catalogue retargeting for people who didn't buy the first time.

    • TikTok Ads
    • Meta Ads

  • Property developer

    Jakarta

    −41%cost per qualified lead

    Lead forms rebuilt with qualifying questions and Google Search focused on buyers, so the sales team stopped chasing browsers.

    • Meta Ads
    • Google Ads
FAQ

Digital advertising questionsbusiness owners ask us.

Straight answers on budgets, platforms and results. Still unsure about something? Ask us directly.

  • As a rule of thumb, plan for at least Rp 10 to 15 million per month per platform. That gives Meta, TikTok or Google enough data to learn who buys, and gives us enough results to see what's working within the first few weeks. We'll recommend a starting budget during your free audit, based on your goals, your margins and how fast you want to grow.

  • It depends on how your customers buy. Google Ads catches people who are already searching for what you sell, so it suits services and high-intent products. Meta Ads works well for visual products, local businesses and retargeting. TikTok Ads shines when your product is easy to show in a short video. Most businesses do best with a mix, and the audit tells you where to start.

  • Early signals usually show up within the first two weeks, once campaigns leave the learning phase. Stable, profitable results typically take 60 to 90 days of testing and optimisation. Fixing tracking often improves your reporting from day one, because you finally see which ads actually drive sales.

  • ROAS means return on ad spend: the revenue your ads bring in divided by what you spent on them. Spend Rp 10 million, make Rp 40 million in sales, and your ROAS is 4x. A good ROAS depends on your margins. A brand with high margins can grow profitably at 2x, while a low-margin product may need 5x or more. We set your target from your own numbers, not an industry average.

  • Usually it comes down to one of three things: broken or missing conversion tracking, the wrong audience, or a landing page that doesn't deliver what the ad promised. Slow pages and complicated checkouts lose sales too. Our audit checks all of these and shows you exactly where people drop off.

Free ad audit

Create your ownblue ocean.

Get a free ad audit for your Meta, TikTok or Google Ads account. We'll show you exactly where your spend can work harder, at no cost.

  • Account and tracking review
  • A clear list of quick wins
  • No cost, no obligation
Free ad audit

Get your free ad audit

Tell us a little about your business. We'll review your Meta, TikTok or Google Ads account and show you where your spend can work harder.

Where do you advertise, or want to?

No cost, no obligation.